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Integrating martech systems and data

Whether you鈥檙e building a house, a car, or even Ikea furniture, you鈥檒l need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively, you鈥檒l need the right marketing technology tools, also known as your martech stack.   However, the…Whether you鈥檙e building a house, a car, or even Ikea furniture, you鈥檒l need a few tools to get the job…

"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data.""Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and…

Intent signals: what, why, & most importantly how

You have surely heard the buzz about intent signals in the marketing world, but you鈥檝e also probably heard how there is no single 鈥渂est in class鈥� yet.   What makes intent so confusing and difficult to get right? What does it REALLY mean? What makes an intent signal, and what…You have surely heard the buzz about intent signals in the marketing world, but you鈥檝e also probably heard how there…

Connected data, connected teams: How intent data aligns sales and marketing聽

The alignment problem  The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion, and overall growth.  However, the results of a unified team speak for themselves. Aligned teams…The alignment problem  The reality is sales and marketing misalignment is extremely common. So common that only about 8% of…

Intent activation guide

Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is among B2B marketers鈥� top challenges. Intent data helps you identify and understand the behaviors of those actively, or about to…Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue…

If intent data is the foundation, engagement is the whole building

As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So…

Research: Increase ad performance by 2.5x with intent-based targeting聽

With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?With new ideas, technology, and points of view informing marketers what their best bet is to do more with less,…

3 ways to use intent data in multichannel orchestrations

Intent data, account-based marketing, and orchestration are on many marketers' 鈥渢o-do鈥� lists and work best in tandem with one another. Here's how to align intent and account-based efforts.Intent data, account-based marketing, and orchestration are on many marketers' 鈥渢o-do鈥� lists and work best in tandem with one another.…