The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create meaningful connections at both digital and in-person events.

Episode 7

Industry experts Marci Maddox & Aly Pinder from IDC shared their ground-breaking market research. Unlock the power of data velocity and discover a new framework tech marketers can use to attract first-time customers, manage risk, and tap into the flexibility of your XaaS products.

Episode 6

Hear insider sales research about what over 600 IT decision-makers can teach us about creating demand generation strategies that work. Christopher Ritchie shares rare insight — the real sales tactics and data used by the world’s leading IT vendors.

Episode 5

Understand the biggest solutions your buyers will need in 2023, and the macro forces driving change in the market. From digital sovereignty to as-a-service pricing, get an evergreen look at what the next 1-5 years will bring for IT marketers.

Episode 4

This webinar built a combined, robust, and collaborative CMO and CIO relationship and examined how CMOs realize their path of optimizing data, analytics, and a sound MarTech stack.

Episode 3

What’s the best way to reach tech buyers when they want to be reached? How do IT executives field proposal packages from new prospective vendors? And how do you do all this while building relationships that foster trust?

Episode 2

For technology marketers, reaching CIOs requires both a personal touch as well as a deep understanding of which roadblocks can appear and how to overcome them. What’s the best way to build a relationship and foster trust, that also leads to meaningful sales and revenue?

Episode 1

Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between , Research Vice President, CMO Advisory Practices, IDC and , Vice President, Marketing Global Events, Foundry.

Bob Bragdon, SVP and Managing Director of CSO Worldwide, answers those questions in this webcast with research highlighting security priorities, the buying team and tips for vendors looking to make the short list.

Then it is time to hear directly from security leaders. Bob is joined by Bob Varnadoe, CISO, NCR and Stash Jarocki, VP, Information Risk Management – Infrastructure, MUFG for a panel discussion on the biggest threats facing them, drivers for security investment and how they evaluate new tools.

Agenda:

• Understanding the CSO – Priorities and Challenges
• Vendor Selection Process
• Understanding the Buying Team
• Educating Your Buyers
• CSO Panel discussion

Key Takeaways:

• Pandemic & the New Tech Landscape: 37% of CIOs said that their 2020 tech budgets increased due to the global pandemic. Find out how IT was relied upon during this time.
• CIO Responsibilities: Given this past year, IT leaders are highly focused on security management. See what others areas are taking up their time and expertise.
• Revenue-Generating Initiatives: 68% of CIOs say that the creation of new revenue-generating initiatives is among their job responsibilities. Learn how certain actions are growing in importance due to current socio-economic conditions.
• Diversity & Inclusion in IT: How are CIOs and IT leaders prioritizing diversity & inclusion among their teams? 72% are making it a priority during the hiring process.

Key Takeaways:

• Security Priorities: The top 3 security priorities for the coming year are to improve the protection of confidential and sensitive data, to increase security awareness programs and staff training, and to upgrade IT and data security to boost corporate resiliency.
• Security Budgets & Projects: Security budgets are going up for 50% of organizations over the next 12 months, and 1/4 of security budgets are going towards skilled staff while nearly another quarter (23%) is going towards tools and technology.
• Factors that Determine Security Spending: In terms of how businesses determine security spending, 73% rely on best practices and communicating with their peers. 66% of businesses report compliance mandates as the second biggest factor in determining security spending.
• Security Challenges and Solutions: The top security-related challenge that forces organizations to redirect their time and focus away from more strategic tasks is meeting government and compliance regulations (27%), followed by budgetary constraints or demonstrating ROI (25%).

Key Takeaways:

• Security Structure: The majority of organizations have IT and security in one department. Learn how a united structure vs. separate teams changes priorities and spending.
• Security Budgets & Projects: Security budgets are going up for 52% of organizations over the next 12 months, and 46% are adding new technologies. Explore which technologies will receive additional investment.
• The Roles Behind Security Purchases: As the need for security expands throughout the organization, security, IT and LOB leaders are collaborating. Learn who is involved in the purchase of different security technologies, including zero trust technologies, cloud data protection and big data analytics.
• Security Challenges and Solutions: The top security-related challenge that forces organizations to redirect their time and focus away from more strategic tasks is meeting government and compliance regulations (32%). To help with the growing number of security projects, 37% of organizations expect that full-time security staff head count will increase in the next 12 months.