The latest insights from peers, tech buyers and industry experts highlighting the tech and marketing trends that will change the way you market to your customers
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join Rick Currier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry鈥檚 Global CRO, Matt Yorke. Spearheading the OpenText marketing
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than
The 2023 Security Priorities study reveals that 88% of security leaders believe their organizations are falling short when it comes to addressing cyber risk. However, security leaders are making efforts
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From