Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to [...]
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Understanding the Customer Journey and Sales funnel Today鈥檚 customers make their own purchasing decisions, based on research, relationships, and evaluations. It is no longer an option to simply sell to
A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and putting a winning plan in place is key
Studies show that 65% of companies don鈥檛 have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50%
Lead nurturing fosters engagement and long-term success Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information and supporting them in their journey through the
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look
To acknowledge and celebrate women鈥檚 achievements during Women鈥檚 History Month, this blog highlights advice and guidance from three influential tech marketing leaders 鈥� who also happen to be women. Paving
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that
Today we celebrate International Women鈥檚 Day (IWD) 鈥� a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot鈥檚 virtual INBOUND conference and had so many takeaways from the
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field
In our second study gauging technology executives鈥� focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology鈥檚 value is being realized and
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
Through CIO鈥檚 IT leadership focused research 鈥� State of the CIO and CIO Tech Poll: Tech Priorities 鈥� we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you 鈥� making sure employees are safe and staying healthy, getting people set up in their new work from
While it鈥檚 necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down.
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today鈥檚 most progressive IT leaders are focused on digital innovation
Is the hype surrounding digital transformation fading? You鈥檙e not alone if you鈥檙e starting to feel that way. The term has been used ad nauseam over the years, becoming a bit
According to IDC, 46% of organizations are digitally determined 鈥� meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value
For the past two years, IDG Communications鈥擟SO鈥檚 parent company鈥攈as conducted the Security Priorities study, an examination of the CSO鈥檚 place in the business, his/her challenges, and what their priorities and