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Security Impact of COVID-19 [Infographic]
Based on the CSO Pandemic Impact Survey, which was fielded between March 19-23, 2020, this infographic outlines how COVID-19 is affecting the security within organizations. As employees rapidly transitioned to
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and
As IT leaders take charge of an expansive business strategy and revenue-generation portfolio, they are finally scoring recognition for their leadership talents. This white paper, based on the 2020 State
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps
2020 IDG Partner Marketing Study
First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in
CIOs have been taking on responsibilities outside of IT for many years now 鈥� whether that be defining core business strategy or cultivating customer and board room relationships. The one
2020 State of the CIO
CIO鈥檚 2020 State of the CIO research helps define the CIO agenda for the upcoming year and outlines the responsibilities and challenges facing senior tech leaders. This year, the results
Security Priorities Blog Series 鈥� Part Two: Where Security Falls Down
While it鈥檚 necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down.
The buying cycle is more complex than ever, with 21 IT and business decision-makers involved, on average. The good news for technology providers is that they can break through any
Security continues to be a top consideration for organizations. The security landscape is in constant flux, meaning that the roles of CIOs/CISOs are always evolving. To have in-depth conversations about
Status of the Digital Business Landscape
This infographic, based on IDG’s 2019 Digital Business research, shares insights into how organizations are evolving to a digital-first approach. The data outlines the top objectives of a digital business
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic
The 2019 Security Priorities executive summary provides insight into the factors that are driving security investment, the solutions and technologies that organizations are investing in to improve their security posture,
CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today鈥檚 most progressive IT leaders are focused on digital innovation
This executive summary, based on the CIO Tech Poll: Economic Outlook 2019 research, outlines how current economic conditions are affecting IT spending plans among IT leaders. Specifically, the research examines
Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the
Based on the 2019 Digital Business research, this executive summary outlines organizations’ current and future digital-first adoption plans. For most organizations, digital transformation has gone from a leading-edge ambition to
2019 Digital Business Research
The second annual IDG Digital Business study was conducted to gain a better understanding of where organizations are in their digital-first approach. The findings show that establishing a digital business
Based on the 2019 IDG Role & Influence of the Technology Decision-Maker research, this white paper 鈥淭he Drive to Transform Powers a More Inclusive Buying Dynamic,鈥� highlights who is involved
CIOs Strive for Strategic Growth
Heads of IT are broadening their strategic role and collaboration with line of business (LOB) to ensure a smooth maturation of digital business transformation. This infographic, based on the 2019
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You鈥檙e not alone if you鈥檙e starting to feel that way. The term has been used ad nauseam over the years, becoming a bit
Behind the Scenes at IDC Directions 2019 鈥� How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined 鈥� meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value
Content Marketing Institute鈥檚聽latest research shows technology marketers are seeing more success with content marketing. According to the research,聽75% of tech marketers reported聽their organization is more successful with content marketing compared
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee 鈥� and Legos
IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO